Search Engine Frequently Asked Questions 

Search Engine Questions:

How Do Search Engines Work?
What Are Meta Tags and Why Are They So Important?
What Are Keywords and Key Phrases and Why Are They Important?
What is Keyword Density?
What Are Deep Search Engine Submissions?
What Results Should I Expect?
What Are Site Links, How Do They Work & How Can I Get More Links?
How Can Press Releases Help Bring Traffic To My Site?

Search Engine Related Questions:

Search Engines:  There are literally thousands of search engines and they don't all work the same way. Ranking:  Some rank a site by it's meta tags only. Some rank the site by key words within the text of your web site and don't use meta tags. Some rank by how many times a key word is found within your entire site. Others consider how many links you have to your site coming from other sites.  Longevity: Some search engines leave a site in it's current standing as long as the site is still active. Some drop a site after 60 days if it does not add new content. Some rank by how often a site is submitted. Barriers: Many search engines do not read frames, graphics or flash yet countless web sites incorporate these features. It's very important to design your web site to maximize search engine ranking.  We will review your site for search engine design flaws and make recommendations where necessary. 

Meta Tags:  Meta Tags are hidden text placed within web pages and are used by most major search engines as a partial basis to index your site. It is very important to use Meta Tags as well as a good Titles if you expect to be found in most search engines. Meta Tags are not the only thing search engines will look at when ranking your site but they are where most search engines first go to determine your all-important Key Words. Besides Meta Tags, most search engines will index text within the body of each page on your site. Meta Tag compositions have to be very exact in order for mechanized Spiders and Web Bots to understand them. Meta Tags should be at least slightly different for every page. We build your Meta Tags for you (5 tags).  Note:  Your new Meta Tags must be installed by your Webmaster who may charge an additional fee.  This is a one-time process. Approximate install time is one hour.    

Keywords & Key Phrases:  Keywords and Key Phrases are the words and phrases that potential clients type into search engines in an effort to find what they are looking for. Keywords and Key Phrases are two of the most critical components to ranking high in search engines. Keywords and Key Phrases can be located in Meta Tags, the Title of your page and the text throughout your site. This is an area where our extensive marketing experience will help you avoid mistakes. We work closely with you to assure you are using the best Keywords and Key Phrases for your site and that their placement is correct for maximum search engine exposure.   

Keyword Density/Analyzing Your Competitors:  High search engine ranking requires your pages to maintain optimum word depth and Keyword Density. Keyword Density is the ratio of a keyword or key phrase to the total words (depth) on a page. Keyword Density is a critical aspect of search engine optimization.  We run Keyword reports on your site and compare it to your competitors sites to assure you have better Keyword Density than your competition. 


Deep Search Engine Submissions - Submitting Multiple URLs/Pages:  Submitting only one page from your web site to search engines will result in only having your home page listed on the search engines.  By submitting your top 5 URLs, your odds of getting multiple listings with each search engine increases dramatically and this can double or triple your exposure to potential clients.  As an example, for one of our sites, we have 5 out of the top 10 listings on Google in my search category.  We submit each of your top five URLs, one each day, one at a time, every two weeks for six months. Virtually all other search engine services only submit your one home page once.   

What Results Should I Expect? 

We've designed the most comprehensive and affordable Search Engine Optimization and Submission service available for the price.  Great care is taken to get your site ranked in the top twenty placements on the major search engines. But, Search Engine placement is as much an art as it is a science.  The rules are always changing, which is why we read search engine optimization newsletters daily. 

There are various factors in getting a great ranking but the main contributing factor is how crowded is your business niche.  If you are in a smaller field such as "plastic chairs" (283,000 sites listed on Google), you will have a much better chance of getting a great ranking, and sooner than if you are in a crowded field such as "golf" (30,000,000 sites listed on Google).  Search Engine ranking is an ongoing process that should be considered part of your ongoing marketing campaign.  It can take three months to see early results because many search engines take 30-60 days to list you. Then, you have to work your way from the back of the field, to the front of the field, and that takes time months or sometimes even a year or more (plus all the right Keywords, Key Phrases, Meta Tags, Links and optimal submitting techniques). That's why we offer the very affordable and effective "Maintenance Program" for ongoing search optimization.  Keep in mind that since there are only 283,000 sites listed for "plastic chairs",  once you reach the top, you will not have nearly as many people searching your category as "golf". 

If you are looking for immediate results, call us for a Free Consultation about Online Advertising on Search Engines such as Google. They are very easy and affordable right now and can provide almost immediate results.     



Links:   Web Site Links are hyperlinks from other web sites that link to your site.  Many factors can effect the search results returned by search engines.  A major factor in some search engine ranking is "linkage", that is, other web sites with links pointing to your site.  A web site with a larger amount of "other sites" linking to it would score a higher relevance ranking than one with fewer links.  We help you obtain new links over time, by submitting your site to classified ads and FFA (Free For All) sites.